Building communities
New business models in TV
One fundamental question is what will tomorrows business models be like in the TV industry? Most digital industries are experiencing/have experienced that their established business models are under pressure. The music and news paper industry has already lived through very tough times and this development is now coming to film and TV.
If there is one key learning so far it is that brands and service providers must establish lasting connections to their customers and explore new ways of monetizing the interest from consumers as opposed to holding on to their traditional models.
Active Loop Television builds this approach into the foundation of all productions we are involved in.
