Social media

Media has always been an important part of our social life; we talk about it, we share favourite titles and many of our perception of the world and our interaction with it is influenced by the media we consume.

The news is that the “transaction cost”; the “cost” of connecting to people and to sharing our media and experiences is diminishing as social internet media is being integrated into the OS (operating system) of our social life with services like Facebook and Twitter. The boundaries between different media is breaking down and the consumer behaviour and the way we can monetize it in media is fundamentally changing. As we have seen with earlier introductions of new media it does not replace the “old media”, but in stead it’s an addition and in some cases actually increases the useage of “old media”.

Active Loop Television is aiming to be in the forefront of this development and assisting the TV industry in taking advantage of these new opportunities and we are focusing on three important methods for integrating TV and social media:

Viral spreading content Create a powerful wave of engagement and valuable transactions by creating shareable content. More…

Live social media integration Integrate in your audiences own social media streams and let them be a part of content creation. More…

Building strong communities Target groups are communities; invite them to contribute and add value by offering content and services. More…

About

Active Loop Television is a producer of interactive
content with more than 10 years of global experience specializing in the TV industry.

Active Loop Television works cross platforms: TV-screen, mobile, social internet media and viral
content.

Active Loop Television delivers creative work,
technology, consulting and production services.

Active Loop is founded & head quartered in Norway.