Blog
Never.no seminar June 24th
CEO of Active Loop Television AS, Nikolai Fasting, held a presentation at the Never.no partner conference June 24th 2010. He talked about our view on social media in TV and presented a few examples. Presentation can be found here on Slideshare or Scribd.
Case videos can be found here on Vimeo.
HAVOCTV Interactive Video jukebox in HD on DIRECTV (US)
DIRECTV channel 101 (US)/March 2007-December 2009
Produced by: HAVOC TV
Created and delivered by Active Loop Television
Active Loop Television and HavocTV have been running the longest running interactive video jukebox in the US from start of 2007 to the end of 2009 reaching more than 12 million households. December we launched North-Americas first ever fully automated interactive [...]
DJ Hero Release on G4 Network (US)
G4 Network (US) November/December 2009
Produced by: HAVOC TV
Created and delivered by Active Loop Television
When Activision relased DJ Hero they wanted to make an interactive launch and infotainment program where consumers could get to know some of the music in the game and the DJ’s involved in it. Active Loop and HAVOC TV created an interactive [...]
Nobel Peace Center in Oslo (NO)
Oslo Norway from September 2009 to April 2010
Produced by: MORE Mobile Relations
Created and delivered by Active Loop Television
The Nobel Peace Center in Oslo wanted an innovative young targeted application for their new exhibition called “From King to Obama”. We created a MMS application where visitors are invited to send a picture and a statement against [...]
PlayboxTV on TVNorge (NO)
TVNorge Norway from September 2009
Produced by: Fuel Media
Created and delivered by Active Loop Television
Fuel Media and TVNorge needed a cost efficient and interactive program concept to run night time slots. We created a fully automated video jukebox playing a mix of music videos, promos for programs on the channel and re-runs of popular program clips [...]
Valens frokost TV (NO)
Norway from September 2009
Produced by: Monster Entertainment
Created and delivered by Active Loop Television in cooperation with Sølvsuper
Kristian Valen is on of Norways most popular stand up comedians and he launched a series of TV programs on TVNorge autumn 2009. Prior to the programs we launched a viral video campaign aimed at promoting the program and [...]
Social TV
10 years ago consumers spent little time on the Internet, now a growing trend is that the majority of TV viewers spend equal time on social media Internet services and TV viewing. This will influence the content and advertising business.
Active Loop Television is a strong believer in the convergence of TV and social media. Watching [...]
Viral is the new PR
TV content is amongst top 10 discussed topics in social media on the internet and this should activly be exploited by producers of TV content. Active Loops approach is to integrate production of interactive content that is viral by nature into the traditional TV production.
Active Loop Television is specializing in helping tradtional TV production companies [...]
Growth of niche channels
All kinds of mass media have been under an enormous pressure the last years. As the cost of technical production and distribution is going down at the same time as the vertical control of media is breaking down this opens up a whole new market.
We have previously seen this happening in the music industry; the [...]
