Case videos can be found here on Vimeo.

Produced by: HAVOC TV

Created and delivered by Active Loop Television

Active Loop Television and HavocTV have been running the longest running interactive video jukebox in the US from start of 2007 to the end of 2009 reaching more than 12 million households. December we launched North-Americas first ever fully automated interactive video jukebox i full HD and in 2009 we added Twitter as an alternative and free way to vote and chat on screen with viewers from coast to coast. The jukebox was segmented into different thematic programs based music style and other lifestyle oriented content like extreme sport.

ALTV Jukebox HavocTV from Active Loop Television on Vimeo.

ALTV Video jukebox HavocTV from Active Loop Television on Vimeo.

ALTV HavocTV Music Jukebox from Active Loop Television on Vimeo.

Produced by: HAVOC TV

Created and delivered by Active Loop Television

When Activision relased DJ Hero they wanted to make an interactive launch and infotainment program where consumers could get to know some of the music in the game and the DJ’s involved in it. Active Loop and HAVOC TV created an interactive jukebox where viewers could decide some of the playlists and chat and ask questions on the TV screen using SMS and Twitter.

ALTV Interactive Jukebox HavocTV from Active Loop Television on Vimeo.

Produced by: MORE Mobile Relations

Created and delivered by Active Loop Television

The Nobel Peace Center in Oslo wanted an innovative young targeted application for their new exhibition called “From King to Obama”. We created a MMS application where visitors are invited to send a picture and a statement against racism and these are combined into a polaroid looking picture and published on a giant HD screen inside the exhibition area.

ALTV Giant screen MMS application from Active Loop Television on Vimeo.

Fuel Media and TVNorge needed a cost efficient and interactive program concept to run night time slots. We created a fully automated video jukebox playing a mix of music videos, promos for programs on the channel and re-runs of popular program clips from the channel. The viewers can participate using SMS and Twitter.

ALTV Interactive Video Jukebox from Active Loop Television on Vimeo.

Kristian Valen is on of Norways most popular stand up comedians and he launched a series of TV programs on TVNorge autumn 2009. Prior to the programs we launched a viral video campaign aimed at promoting the program and create value for the program sponsors. This is a “prank call service” where you configure a personal video to a friend from on of Valens characters and sent it to him as a link an email. Your friend will perceive this as a video published on a blog on the Internet, but in fact he is the only one who will see it. He will gradually realize that the outraging story told in the clip actually involves him!

ALTV Viral video campaign from Active Loop Television on Vimeo.

Enjoying a capucchino at Mocha, a coffee place near the Gemini broadcast facilities in Hyderabad while waiting… Everything and everybody has it’s own pace here. I love it and I hate it. It’s how it is and now I know for later.

The physical part of the installation is close to finished. Now the configuration, trio setup an training are the only things remaining. Should be finished in good time.

More to come later

Berge

10 years ago consumers spent little time on the Internet, now a growing trend is that the majority of TV viewers spend equal time on social media Internet services and TV viewing. This will influence the content and advertising business.

Active Loop Television is a strong believer in the convergence of TV and social media. Watching TV has always been a social experince and what is more natural that watching TV with your friends on social media internet services?

Read more about Active Loops social media products…

TV content is amongst top 10 discussed topics in social media on the internet and this should activly be exploited by producers of TV content. Active Loops approach is to integrate production of interactive content that is viral by nature into the traditional TV production.

Active Loop Television is specializing in helping tradtional TV production companies producing interactive components of their TV formats. We believe that TV should invite consumers to interact with the content and share the experience on all available platforms.

All kinds of mass media have been under an enormous pressure the last years. As the cost of technical production and distribution is going down at the same time as the vertical control of media is breaking down this opens up a whole new market.

We have previously seen this happening in the music industry; the top tiers are crumbling and the next group of tiers are getting bigger and usually specializing on narrower market segments. This process is reinforced by the “online behaviour” of the new consumer; they expect freedom of choice and are harder to monetize in the traditional ways. The TV industry is in the beginning of a fundamental transformation.

Illustration from http://www.blogtrepreneur.com