Uses mobile devices weekly for video viewing

Multitask by using mobile devices while watching TV

Amount of 65-69 year olds using OTT services and YouTube more than weekly

Amount of people who use social media while watching TV

Engagement

Multi screens and platforms paves the way for new methods of interaction

(Statistics from Ericsson ConsumerLab 2014)

Today people take their entertainment with them around the house – and beyond. Viewing TV and video is now something that happens throughout the day, and as our exposure to content increases, so does our attitude and behavior towards it. (Ericsson Consumerlab 2014)

Ever since Internet saw the light of day, it’s been an inevitable fact that Internet would change and evolve traditional media to something different. A recent study by Ericsson ConsumerLab show that people on a global scale consume more TV and video on mobile devices than ever before. This trend point towards a future landscape of multiscreen broadcasting.

Gamification

Converting traditional broadcast to new ways of media consumption means changing the one-to-many to an interactive user experience. Integrating Internet with broadcast also includes adapting some of Internets most profound characteristics such as user generated content and community driven engagement.

Our goal is to convert viewers to followers by integrating all these characteristics as part of our cross screen platform.

With our second screen framework we reward users for actively participation with badges and levels. This means that Tv and Broadcast can reward active users, that share and participate with i.e. coupons that can be used for several purposes, such as in app purchase discounts.

On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users.

Mark Zuckerberg